When was the last time you actually used the Yellow Pages to find an Italian restaurant, a tire-rotation shop, or a beauty salon? If you’re reading this article that answer is likely ‘a long time ago’. Studies have shown that more that 50% of consumers are now turning to the Internet for their shopping needs and destinations more than any other resource. Simply said, with the advance of technology, mobile devices and the proliferation of information through the web, businesses and clients are connecting online long before they do in person. With that fact in mind, a whole new trend of SEO (search engine optimization) has emerged, that of local seo services for businesses.
What is Local SEO?
Search engine optimization as a service and business has been around for over a twenty years. However, local SEO services are a much more current phenomenon. Local SEO strategies focus on producing local search results (for search engines like Google, Bing, and Yahoo!) for a local business’ product or service. As such, a hired SEO specialist will focus on placing your company in local maps, organic searches and sponsored results (PPC) online.
Why do I need local SEO services?
Companies need local SEO exposure for three reasons, including: Credibility, Convenience, and Connectability. Gone are the days when a simple website established a business as one that is forward-thinking and a step-ahead of the competition. In contrast, regardless of the simple nature of the company’s website, if it lists on the first page of the consumer’s search in Google or Bing, that business has instant credibility. In addition to credibility, being found online and on the first page of results for a keyword search provides convenience for the consumer. Finally, a local search result of businesses creates a connection between your product or service long before they walk through the door to buy.
Key Services to look for when choosing a Local SEO Expert
If you find yourself in the market for a local SEO expert you may want to consider a few things before hiring them. The right SEO specialist will demonstrate results and have a competency using all the right tools to deliver the exposure you need locally. Experience should include using local maps SEO (Google, Bing), Organic Search Engine Optimization techniques (SEO), the use of a custom web address (if applicable), listings in local, online business directories, and mobile development and compatibility of your site.
In summary, local SEO services can function as a key advertising tool and one of the most cost effective marketing methods currently available today. Assuming the right provider is vetted properly, the return on investment in local SEO services will manifest by reaching the immediate customer base in your local area of business.